OpenAI now wants a place in your browser, on your desk, in your closet, and, for $70, on your local basketball court. The company behind ChatGPT is selling a branded basketball through Supply Co. , its expanding online shop for clothing, collectibles, desk accessories, and limited-edition hardware. This Tweet is currently unavailable. It might be loading or has been removed. On its own, the product is an unusual piece of tech-company merchandise. Alongside OpenAI’s growing catalog, it is easier to understand as part of the company’s effort to build recognizable physical products around ChatGPT, Codex , and its research culture. The $70 ChatGPT basketball is part of “Pause. Play. Prompt.,” a campaign that argues creativity need not remain on a screen. OpenAI describes the ball as a reminder to step away from technology and suggests that good ideas can arrive between pickup games. But it's also just a functional basketball. The standard Size 7 ball is made entirely of rubber and contains no artificial intelligence, sensors, an internet connection, or any other technology. This Tweet is currently unavailable. It might be loading or has been removed. This Tweet is currently unavailable. It might be loading or has been removed. The question on most people's minds — according to social media, at least — is: why is OpenAI selling this in the first place? OpenAI is building a lifestyle shop This Tweet is currently unavailable. It might be loading or has been removed. The answer begins with Supply Co., which, according to its home page, "documents the visual culture surrounding intelligent systems." The brand started as a small merchandise operation for OpenAI employees. According to the company , workers became unusually enthusiastic about collectible cards, graphic hoodies, and blue folding chairs. OpenAI says those objects eventually became “material embodiments of company culture.” Supply Co.'s next phase is described as a
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